The way is Shut

Hi!, my blog has moved,

you can reach me at http://www.abigdoor.com/ , my new personal blog (only available in Spanish).

This was my first blog and for the last year and a half I have been writing here different sort of things. It really started at 2005 with no real expectations and no main goal at all. In the beginnings this blog was a place to leave the resumes for my university colleagues, and later maybe as a way to try this "blogging" activity, time goes by and it finally works to find a way to express myself. (A way of art maybe? like coding, painting etc…)

It has been a really great experience to blog in English, I have made a lot of friends around the world, but one lesson I have learned here is that blogging is a natural activity, you have to be very comfortable with your blogging, and you have to love it.

The thing here is that writing in English a couple of times per month is not part of my daily basis, and it’s not natural for a Spanish speaker living in Argentina. J

So, a couple of months ago I have started another blog, this time in a dot com environment and its from there where I will continue my journey, this time for my friends, co-workers, university colleagues, my students, and all the Spanish people around the world.

See you at Marketing Interactivo y Nuevos Medios!

Victor Rottenstein.

Are you looking for TV LCD 19 to shop ?, or maybe do you want a Mercedes AMG Coupe car to buy?

I am back (I have changed this title because this post has changed!)

Hi!, I´m back, the thing is I am living busy days right now with a lot of work divided into several categories from Consulting, management issues and SEO..., but I have decided to continue blogging.
Besides that I have worked late at nights thinking about the new insite website, we will change it asap, we have to!

"Es muy cool"
By the way, the esmuycool blogging start-up its doing great. Not as my personal blog but as research experiment to understand several aspects of readers behaviour.And it has one full time blogger. We have received almost 1100 visits for the last month and 17 RSS daily readers.

What will you find on this 1879 blog?
So, in this blog you will find a few ideas directly delivered from my brain, and usually at night. The main topics will cover:

• Interactive marketing and Web 2.0 in general.
• SEO / SEM
• Management related stories from the trenches

I hope to see you reading my blog :) , sadly I have disable comments because I´m not happy with Google comments administration. (But I´m trying to change this blog to Wordpress shortly), in the meantime i will be waiting for your e-mails as ussual

Thanks
Vic.

About comments administration

I think Blogger hasn't a right way to manage comments, I am a Blogger beta user but its the same for now. it has great changes on the interface but not in the administration features. So I'm planning to move this blog to Wordpress (not only for this reason of course), in the meantime I will disable comments, but as always : I will answer your questions and comments by e-mail as daily basis :)

See ya
Vic

4 steps to a multilingual blog in Blogger

Since I have received a lot of e-mails asking about how to maintain a multilingual blog in Blogger, I will share the 4 steps that works for me, I use a little tricky process and Its something like this:

1. Write posts in the two selected languages in a text editor
2. I want to maintain the main page always in English, so I Write the Spanish post and assign an old date to it (more than 4 days.)
3. I post the English one with the current date. (and include a link to the translation post)
4. Since my account is configured to display the last 3 days at home, it works! The Spanish posts are archived and the main page is always in English.

It’s a lot of work, but it works for me since there no a appropriate solution from Blogger so far..., do you have any better solution? please share it with us! :)

Thanks

Vic.

Electronic Arts: One step back...

I have published an intresting article (in spanish) about a clear today`s example of poor unerstanding of the blogoshpere and the social movement, from a big advertiser (the Spain subsidiary of Electronic Arts)

Thanks
Vic

"Eventoblog" Spain

Yesterday the Blog event at spain was over, you could find the excelent presentations at the EventoBlog site, its really intresting to see how far is the Spain blogoshpere vs. the Latin America blogs market.

Esmuycool - a Web 2.0 Startup.

Today I have launched "es muy cool" , a Web 2.0 media start-up, this is a Blog for Spanish community and the project main objective is to create content about cool stuff.
The concept behind this idea is to make this site the “first” site in mind for the people in the spanish Latam when they think about cool stuff.
I’ am a blogger, id like to blog on my sites, and I like cool stuff and gadgets too, this project is the result of this two passions.

Thanks
Vic

Marketing 2.0 Conference Photos

As many people ask me , i will share a few pics i have from the conference from the Blogs panel.

This is a picture of a small sector of public waiting to lunch time : )
From Right to left: Mariano Amartino, Matias Attwell, Agustina Echague and Me.

And Mariano Focused on his great speach, you can find more information about this conference in the post about Marketing 2.0 blogs at uberbin site

Blogs: Unclear benefits?

There are a lot of blogs over the internet, technorati reports about 55 million blogs!, and this number was growing exponentially for the last 2 years.
So, in these days everybody knows what a weblog is, but it seems that not everybody could tell us the blog benefits as a marketing e-strategy tool.
A recently research performed by “the first European Survey on Weblogs in Public Relations and Communication Management” with almost 550 professionals in 33 countries shows up the real statistics :

The 31.3 % say that a definitely factor for not implementing blogs is that blogs have unclear benefits, followed by a 22.1% of no personnel capacity and a 13.8% of No budget.

I think it really reveal that the market has a lack of information about this technology as a e-marketing communication tool, yet is true that it hasn’t a direct ROI measure.

I will be back with this next week, and maybe we could share opinions about the blogs benefits as a marketing tool.

Thanks
Victor.
(> Back to home)

3 reasons to choose Blogger beta

( > Spanish version )
Blogger was a good and easy-to-use blogging platform for end users till now, but with the release of the new Blogger-beta they are moving into the next level.
Based on the Web 2.0 principles it provides a web based platform instead of free distributed software and it fixes a lot of usability problems I have found in the previous releases.
This new version has a user friendly interface, one important thing here is that the Blogger users don’t need to know how to code.
Finally I will describe the 3 main reasons of why Blogger-beta is the blogging platform for every end-user.

• 1 - look & feel wizard: you can choose your template, and it has a great tool to change every detail including, all colors, fonts, etc… , in addition, it lets you to modify or to upload your own template.

• 2 - Layout: a great Ajax-style screen that let you changes your information architecture quickly, it lets you to add and arrange all page elements easily.

• 3 - Labels: finally they have introduced this basic feature; this will let you to “tag” your content and to create categories for every post.

I have made a big research over the net and tested a lot of different blogging platforms, I think its clear now that Blogger has an advantage over its competitors for the end user blogging platform.

Thanks,
Victor Rottenstein

( > back to Home )