I-Advergaming definition

Interactive Advergaming is a derivation of advergaming that gives (to the sponsored company) the power to measure, analyze, and to understand in a real time way, what the clients are doing while they are playing into the computer based internet game.
I-advergaming is a Marketing enhanced view of advergaming.

I-Ad not only reefers not the game itself, but to all e-marketing tools and actions developed to get a successful marketing campaign. The i-advergaming term was defined by Victor E. Rottenstein (yes, me..) in january 2006.

The first objective of a i-ad campaign is to increase the marketing campaign ROI gradually.

See more about this into these other posts:
i-advergaming explained
i-advergaming first ideas